← Back to Hive Instinct
Hive Instinct · Media Placement

Put your startup in front of the TechCrunch audience.

TechCrunch is the publication the startup ecosystem trusts most. Founders, VCs, and tech journalists read it daily. A feature here tells the world your company is one to watch.

Book a Strategy Call

Why TechCrunch moves the needle

Getting covered in TechCrunch is one of the most powerful signals in the startup world. It tells VCs you're gaining traction. It tells engineers you're a serious company worth joining. It tells customers that independent journalists think you matter.

Hive Instinct crafts editorial stories for tech startups, SaaS companies, and D2C brands that speak TechCrunch's language — sharp, data-informed, and genuinely newsworthy. We develop the angle, write the piece, secure your approval, and manage publication.

Whether you're announcing a funding round, launching a product, or positioning your founder as a thought leader in your category, we translate your story into the format that TechCrunch's editorial standards demand.

Who you're reaching

The TechCrunch readership is uniquely valuable. Venture capitalists, accelerator partners, enterprise procurement leads, and technical co-founders all use it as a primary source. A feature puts your brand in their feed at exactly the moment they're evaluating opportunities.

Beyond reach, TechCrunch coverage carries lasting SEO value. The backlink permanently strengthens your branded search results, and the coverage becomes a reference point in every future media conversation. Journalists from other outlets regularly cite and follow up on TechCrunch stories.

For founders and startups building in public, there is no more efficient way to establish credibility with the people who control the next stage of your growth.

How we get you placed

  1. 01

    Strategy call

    We start with a conversation about your goals, your brand, and the story most likely to resonate with TechCrunch's editorial team and readership. We confirm the angle and agree the brief.

  2. 02

    We write your story

    Our editorial team researches and writes a compelling, publication-ready article that meets TechCrunch's editorial standards. We write to inform and engage — not to advertise.

  3. 03

    You approve

    You review the draft. We incorporate your feedback and refine until you're completely satisfied with the story before anything is submitted.

  4. 04

    We publish

    We manage submission and publication through our editorial network. When your article goes live in TechCrunch, we send you the URL, the press logo, and a PDF — ready to use everywhere.

Investor Signal

Traction proof VCs recognise

TechCrunch coverage is one of the clearest signals to the VC community that a startup is worth paying attention to.

Talent

Recruit the engineers you need

Top engineers follow TechCrunch closely. A feature directly impacts your ability to attract the technical talent that determines your ceiling.

Category Authority

Own your space in tech media

Regular TechCrunch coverage establishes your brand as the go-to name in your category — before competitors realise the opportunity.

Ready to be featured in TechCrunch?

Tell us your story and we'll show you exactly how we'd position it for TechCrunch's editorial team and audience.

Book your free strategy call