How quickly can you get me placed in a publication?
For our Signal and Launch packages, first placements typically go live within 2–4 weeks of your strategy session. Some publications have longer lead times — we'll be upfront about timelines at the start. For our Goat retainer clients, we maintain a steady cadence of 3+ placements per month.
How do you actually secure placements?
Organically. We don't buy or fake coverage — we pitch your story to our network of real journalists and editors until it lands where it needs to be. We only take on campaigns we genuinely believe in, and once we start, we don't give up on getting your story in front of the people who matter to your business.
Which publications can you realistically target?
It depends on your story, your sector, and your goals. Forbes, TechCrunch, Wired, Business Insider, Fast Company, The Guardian, Entrepreneur, VentureBeat, and Inc. are all within reach for the right brief. We'll be honest in your strategy call about what's realistic for your specific situation — no false promises.
Do I need an existing social media presence?
No. We work with clients from zero. In fact, building your social presence as part of a launch campaign is often more effective than trying to grow it in isolation — the media coverage gives your profiles instant credibility and something worth following.
What do I need to provide to get started?
Just yourself and your time for an initial strategy call. We'll ask you about your goals, your story, your audience, and what success looks like. From there, we handle everything — writing, outreach, creative, and reporting. You approve, we execute.